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Behavior Analysis is rooted in the behaviorist tradition and utilizes learning principles to bring about behavior change. Some branches of psychology strive to understand underlying cognitions, but behavioral psychology is not concerned with mentalistic causes of behavior and instead focuses on the behavior itself.

Behavior Analysis has robust practical applications in mental health treatment and organizational psychology, particularly when focused on helping children and adults learn new behaviors or reduce problem behaviors.

Behavior Analysis is a natural science that seeks to understand the behavior of individuals. That is, Behavior Analysts study how biological, pharmacological, and experiential factors influence the behavior of humans. Recognizing that behavior is something that individuals do, Behavior Analysts place special emphasis on studying factors that reliably influence the behavior of individuals, an emphasis that works well when the goal is to acquire adaptive behavior or ameliorate problem behavior. The science of behavior analysis has made discoveries that have proven useful in addressing socially important behavior such as education, healthy eating, workplace safety, taking meds, and the treatment of pervasive developmental disabilities (e.g., autism). Behavior Analysts should aim for interventions that are generally applicable; the methods should work in different environments, apply to more than one specific behavior, and have long-lasting effects.

Behavior Analysis (BA) services are highly structured interventions, strategies, and approaches provided to decrease maladaptive behaviors and increase or reinforce appropriate behaviors.

Behavior Analysis (BA) services are considered as either the treatment of choice or as an adjunct treatment modality for a variety of conditions and disorders where maladaptive behaviors are part of the recipient’s clinical presentation, including behavioral manifestations of diagnoses such as Autism Spectrum Disorder and other behavioral health conditions.